All Use Cases
Reduce churn, expand revenue

Stop subscription revenue leakage

SaaS companies lose 5-7% of MRR to involuntary churn. Fourbyfour automates subscription recovery, trial conversion, and usage-based upsells to protect and grow revenue.

The Challenge

Problems SaaS Companies Face

Without automation, these challenges cost you revenue every day

Involuntary Churn

Failed payments cause subscriptions to cancel automatically. Most of these customers wanted to stay.

5-7% of MRR lost to payment failures

Trial Conversion

Free trials need active nurturing. Without engagement, users forget why they signed up.

Only 15-20% of trials convert

Feature Adoption

Customers don't use features they're paying for. Low usage leads to voluntary churn.

60% of features go unused

Expansion Revenue

Usage growth signals upgrade potential. Without timely upsells, you're leaving money on the table.

30% of accounts are upgrade candidates
Pre-Built Workflows

Ready-to-Use SaaS Workflows

Activate in one click. Customize as needed. See results in days.

payment.failed

Subscription Recovery

1

Automated dunning flow with smart retry timing and escalating urgency

Workflow Steps:

1
Retry payment immediately with backup method
2
Send email with update payment link
3
Push notification after 24 hours
4
SMS warning 3 days before cancellation
5
Final email with reactivation offer
Recover 60% of failed payments
Activate →
trial.started

Trial Conversion

2

Progressive onboarding and conversion flow with usage-based timing

Workflow Steps:

1
Welcome email with quick-start guide
2
Day 3: Feature highlight based on usage
3
Day 7: Case study or success story
4
Day 11: Upgrade prompt with discount
5
Day 13: Final reminder with extended trial offer
2x trial to paid conversion
Activate →
usage.threshold (80%)

Usage-Based Upsell

3

Identify accounts approaching limits and prompt timely upgrades

Workflow Steps:

1
In-app notification about usage level
2
Email with upgrade comparison
3
Alert when limit reached
4
Offer temporary overage grace period
35% upsell conversion rate
Activate →
feature.released

Feature Adoption

4

Announce new features and guide users to increase product stickiness

Workflow Steps:

1
In-app announcement banner
2
Email with feature guide and video
3
Push notification for mobile users
4
Follow-up with usage tips after 7 days
50% feature adoption rate
Activate →
Proven Results

Revenue Protection for SaaS

Every subscription saved is pure profit

60%
Payment recovery
2x
Trial conversion
35%
Upsell rate
50%
Feature adoption
Integration

Protect subscription revenue

Just emit events from your app. Workflows handle the rest automatically.

typescript
import { Fourbyfour } from '@fourbyfour/sdk';

const client = new Fourbyfour({
  apiKey: 'sk_production_...',
  projectId: 'your-project-id'
});

// Activate subscription recovery
await client.workflows.activate('subscription-recovery');

// Emit when Stripe payment fails
await client.events.emit('payment.failed', {
  customerId: 'cus_123',
  subscriptionId: 'sub_456',
  amount: 99.00,
  currency: 'USD',
  plan: 'Pro',
  failureReason: 'insufficient_funds',
  retryCount: 0
});

That's it. No complex setup. No infrastructure to manage.

We reduced involuntary churn from 6% to 2.5%. That's an extra $180K in annual recurring revenue saved.
M
Michael Torres
VP of Revenue, CloudTools Inc

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saas workflows?

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