All Use Cases
Convert carts, delight customers

Stop losing sales to abandoned carts

E-commerce brands lose 70% of potential sales to cart abandonment. Fourbyfour automates recovery, order updates, and review collection to maximize every customer interaction.

The Challenge

Problems E-commerce Companies Face

Without automation, these challenges cost you revenue every day

Cart Abandonment

Customers add to cart but don't complete purchase. Without timely reminders, that revenue is gone.

70% of carts are abandoned

Order Anxiety

Customers want real-time updates on their orders. Radio silence leads to support tickets and refund requests.

Where is my order is #1 support query

Review Collection

Happy customers forget to leave reviews. You need the right ask at the right time.

Only 5-10% of customers leave reviews

Repeat Purchases

One-time buyers are expensive. Turning them into repeat customers is where profit lives.

Repeat customers spend 67% more
Pre-Built Workflows

Ready-to-Use E-commerce Workflows

Activate in one click. Customize as needed. See results in days.

cart.abandoned (1 hour)

Abandoned Cart Recovery

1

Multi-touch recovery sequence with personalized product reminders and smart discounting

Workflow Steps:

1
Send email with cart contents and images
2
Push notification after 4 hours
3
SMS with limited-time discount after 24 hours
4
Final email with expiring offer after 48 hours
15-20% cart recovery rate
Activate →
order.status_changed

Order Status Updates

2

Real-time order tracking notifications across every stage of fulfillment

Workflow Steps:

1
Send immediate confirmation on order placed
2
Notify when order is packed
3
Push notification when shipped with tracking
4
SMS on out-for-delivery
5
Delivery confirmation with review request
80% reduction in WISMO queries
Activate →
order.delivered (3 days after)

Review Collection

3

Timely review requests with incentives for detailed feedback

Workflow Steps:

1
Send email asking for product review
2
Push notification with one-tap rating
3
Reminder after 7 days if no review
4
Offer discount on next purchase for review
3x increase in review rate
Activate →
order.delivered (based on product lifecycle)

Repeat Purchase Reminder

4

Smart reminders for consumable products based on usage patterns

Workflow Steps:

1
Calculate expected reorder date
2
Send reminder 3 days before
3
Push notification with one-click reorder
4
Apply loyalty discount for subscribers
40% repeat purchase rate
Activate →
Proven Results

Revenue Recovery for E-commerce

Every abandoned cart is a recovery opportunity

20%
Cart recovery rate
80%
Less WISMO queries
3x
Review collection
40%
Repeat purchases
Integration

Recover abandoned carts automatically

Just emit events from your app. Workflows handle the rest automatically.

typescript
import { Fourbyfour } from '@fourbyfour/sdk';

const client = new Fourbyfour({
  apiKey: 'sk_production_...',
  projectId: 'your-project-id'
});

// Activate cart recovery workflow
await client.workflows.activate('abandoned-cart');

// Emit when user leaves without checkout
await client.events.emit('cart.abandoned', {
  userId: 'customer-789',
  cartId: 'cart-abc',
  items: [
    { name: 'Wireless Headphones', price: 2999, image: '...' },
    { name: 'Phone Case', price: 499, image: '...' }
  ],
  total: 3498,
  currency: 'INR'
});

That's it. No complex setup. No infrastructure to manage.

We recovered ₹15L in abandoned carts in Q1. The order update automation cut our support tickets in half.
S
Sneha Patel
E-commerce Manager, StyleStore

Ready to automate
e-commerce workflows?

Start recovering abandoned carts. Get started in minutes with our pre-built templates.

No credit card required. 14-day free trial.