All Use Cases
Convert trials, retain subscribers

Turn free users into paying customers

Subscription apps lose 80% of trial users before conversion. Fourbyfour automates trial nurturing, payment recovery, and churn prevention to maximize subscriber lifetime value.

The Challenge

Problems Paid Apps Companies Face

Without automation, these challenges cost you revenue every day

Trial Drop-off

Users sign up for trials but never explore key features. Without guided onboarding, they churn before converting.

80% of trials never convert

Payment Failures

Expired cards and billing issues silently churn paying subscribers. Every failed payment is lost revenue.

9% of subscribers churn involuntarily

Silent Churn

Users stop engaging weeks before canceling. By the time they leave, it's too late to win them back.

Users disengage 3 weeks before cancel

Upgrade Blindness

Free users don't know what premium features they're missing. Without nudges, they never upgrade.

Only 2-5% of freemium users upgrade
Pre-Built Workflows

Ready-to-Use Paid Apps Workflows

Activate in one click. Customize as needed. See results in days.

user.trial_started

Trial Nurturing Sequence

1

Guide trial users through key features with timed nudges and personalized tips

Workflow Steps:

1
Welcome push with quick-start guide
2
Day 2: Highlight top feature not yet used
3
Day 4: Share power user tips
4
Day 6: Show what they'll lose without upgrade
5
Day 7: Final conversion offer
2x trial-to-paid conversion
Activate →
payment.failed

Payment Recovery

2

Recover failed payments before subscription lapses with multi-channel outreach

Workflow Steps:

1
Immediate in-app banner with update payment link
2
Push notification after 4 hours
3
Email with one-click card update
4
SMS reminder before grace period ends
5
Final warning with account pause notice
70% payment recovery rate
Activate →
user.inactive (7 days)

Churn Prevention

3

Detect disengaging users and re-activate them before they cancel

Workflow Steps:

1
Send 'We miss you' push with new feature highlight
2
Email with personalized content recommendations
3
In-app message on return with re-engagement reward
4
If no activity: Survey asking what's missing
35% reduction in monthly churn
Activate →
user.hit_limit OR user.viewed_premium_feature

Smart Upgrade Nudges

4

Identify high-intent free users and nudge them at the right moment

Workflow Steps:

1
Show contextual upgrade prompt in-app
2
Push notification with limited-time offer
3
Email comparing free vs premium value
4
If engaged but not converted: Personal outreach
40% increase in upgrade rate
Activate →
subscription.renewing (3 days before)

Subscription Renewal Reminders

5

Proactive renewal communication to reduce unexpected charges support tickets

Workflow Steps:

1
Email with renewal summary and plan details
2
In-app notification with manage subscription link
3
Push reminder on renewal day
4
Post-renewal: Thank you with usage highlights
50% fewer billing support tickets
Activate →
subscription.canceled (7 days after)

Win-Back Campaign

6

Re-engage churned subscribers with targeted offers based on their usage history

Workflow Steps:

1
Email: 'We've improved since you left'
2
Day 14: Share new features they'd love
3
Day 30: Exclusive comeback offer
4
Day 60: Final re-engagement attempt
15% subscriber win-back rate
Activate →
Proven Results

Built for subscription growth

Every workflow designed to maximize subscriber lifetime value

2x
Trial conversion
70%
Payment recovery
35%
Churn reduction
40%
Upgrade rate lift
Integration

Track subscription events

Just emit events from your app. Workflows handle the rest automatically.

swift
// iOS SDK - Track subscription lifecycle
import FourByFour

// When user starts trial
FourByFour.track("trial_started", properties: [
    "plan": "premium_monthly",
    "source": "onboarding",
    "device": "iPhone 15"
])

// When payment fails
FourByFour.track("payment_failed", properties: [
    "reason": "card_expired",
    "amount": 9.99,
    "currency": "USD",
    "retry_count": 1
])

// When user hits usage limit
FourByFour.track("limit_reached", properties: [
    "feature": "exports",
    "current_usage": 10,
    "limit": 10,
    "plan": "free"
])

That's it. No complex setup. No infrastructure to manage.

We were losing 40% of subscribers to failed payments. Fourbyfour's recovery workflow brought that down to 12%. That's an extra $180K ARR we were leaving on the table.
M
Marcus Chen
Head of Growth, FocusFlow

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paid apps workflows?

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