Introducing Workflows

We're excited to announce Workflows - the easiest way to automate customer journeys with event-driven automation.

What are Workflows?

Workflows let you define automated sequences that trigger based on user events, execute actions across multiple channels, and adapt to user behavior in real-time. No more stitching together multiple tools or writing complex orchestration code.

The Problem We're Solving

Modern customer engagement requires coordinated communication across multiple touchpoints. A user abandons their cart - you need to send an email, then a push notification, then maybe an SMS. If they complete the purchase, you need to stop the sequence immediately.

Building this yourself means:

• Managing complex state machines
• Handling timing and delays reliably
• Coordinating across multiple notification providers
• Dealing with race conditions and edge cases

Workflows handles all of this for you.

How It Works

1. Define a Trigger

Every workflow starts with a trigger - an event that kicks off the automation:

123456789// Track events from your appawait fbf.track({  userId: 'user-123',  event: 'cart.abandoned',  properties: {    cartValue: 149.99,    items: ['product-abc', 'product-xyz']  }});

2. Add Conditions

Control who enters the workflow with powerful conditions:

12// Only trigger for high-value carts from active usersuser.status == "active" && event.properties.cartValue > 50

3. Chain Actions

Build your sequence with our visual builder or via API:

• Notify: Send messages via email, SMS, push, or in-app
• Wait: Pause for a specific duration
• Wait for Event: Pause until a user takes an action (or times out)
• Update User: Modify user attributes
• Webhook: Call external APIs

4. Monitor Everything

Real-time visibility into every workflow instance:

• See which step each user is on
• Track conversion rates at each step
• Debug failed instances
• Cancel running workflows

Example: Cart Abandonment Flow

Here's a complete cart abandonment workflow:

1. Trigger: cart.abandoned event
2. Condition: event.properties.cartValue > 25
3. Wait: 1 hour
4. Wait for Event: purchase.completed (timeout: 24h)
5. If no purchase: Send email reminder
6. Wait: 24 hours
7. Wait for Event: purchase.completed (timeout: 48h)
8. If no purchase: Send SMS with discount code

The workflow automatically exits if the user completes their purchase at any point.

Built for Scale

• Millions of concurrent instances: Handle your entire user base
• Sub-second trigger latency: Workflows start immediately
• Exactly-once execution: No duplicate actions
• Automatic retries: Failed actions are retried with backoff

Getting Started

1. Create a workflow in the dashboard
2. Define your trigger event
3. Add your actions
4. Enable and deploy

1234567// Start tracking eventsawait fbf.track({  userId: 'user-123',  event: 'signup.completed'}); // The workflow takes it from here

Check out the documentation to build your first workflow.